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With the rapid development of computer industry since the 60s of the last century, the electronic commerce arises at the historic moment; the developed countries take which as a new means in the field of international trade to continuously expand the scope of its application.As the vigorous development of electronic commerce in the global scope, it has a strong impact on traditional economic trade mode, which promotes the development of international trade to the direction of the information and also opens up a new way for the sustainable development of international trade.The 21st century will be a comprehensive electronic information age; e-commerce is widely expected to become one of the largest growth points of the global economy at the turn of the century.At present, all countries in the world attaches great importance on the development of electronic commerce, and actively promote, strive to seize the opportunity to become the international trading powers of the 21st century.Compared with the developed countries, e-commerce developed relatively late in our country, there are many difficulties and resistance.How to deal with the challenge of electronic commerce in our country foreign trade has become an urgent subject for research to solve. Definition and characteristics of electronic commerceThe definition of electronic commerce E-commerce began to appear in the last century in the late 90s, which is an unprecedented field of high-tech development.Because electronic commerce appeared not long before, coupled with its rapid development momentum, the industry hasn't completely understand electronic commerce, which understanding also need further discussion and conclusion and further development and perfection in practice.The uniqueness of the current definition of electronic commerce has not yet been determined.E-commerce concept was first proposed by IBM.After being put forward, this concept was given the different description of the definition of electronic commerce including the UN organization for economic cooperation and development, governments, organizations, research institutions and academic groups according to their respective understanding.Firstly look at the generalized definition of electronic commerce.[1]General electronic commerce includes all business activities use electronic technology.Online shopping, trading activities between enterprises and sales, procurement, recruiting, planning, and other all use electronic technology to commercial activities are included in the broad e-commerce.Nutshell, general electronic commerce refers to all business activities using electronic information technology to expand propaganda, reduce costs, create business opportunities, increase the value of sales of products and services,.As for the definition of special e-commerce, e-commerce in its narrow sense only includes part of the business activities through the Internet.Simply put, narrow sense of electronic commerce is to traditional sales and shopping channel moved to the Internet, to break the boundaries of time and space, to effectively make sales and other business activities, for example, all online shopping activities through a variety of group, taobao, etc.The business activities not only include physical activity but also include digital products and services.In the real trade activities, we tend to use generalized concept of E-business, thinking 2nd
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