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QThese Are a Few of My Favorite ThingsQ Toward an Explication of Attachment As a Consumer Behavior Construct
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  • 2013Development of a scale measuring childlike anthropomorphism in products

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79 cited
  • 2009Sponsor and Sponsees Interactions: Effects on Consumers’ Perceptions of Brand Image, Brand Attachment, and Purchasing Intention77 cited
  • 2020Prominence and Engagement: Different Mechanisms Regulating Continuance and Contribution in Online Communities72 cited
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