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Influences of Brand Name and Packaging on Perceived Quality · Study

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ArticleInfluences of Brand Name and Packaging on Perceived Quality

Benny Rigaux-Bricmont1982

Article1982

Influences of Brand Name and Packaging on Perceived Quality

Benny Rigaux-Bricmont

58 citations·0/0 files stored·ACR North American Advances

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Consumer Packaging Perceptions and Trends Consumer Behavior and Marketing Influence Consumer Behavior in Brand Consumption and Identification

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2010Do Ethical Values Work? A Quantitative Study of the Impact of Fair Trade Coffee on Consumer Behavior 2019Communicating authenticity in packaging of Korean cosmetics 1996Packaging : une approche sémiotique 2009The Influence of the Product Package on Functional and Symbolic Associations of Brand Image 2009L'influence du packaging sur les associations fonctionnelles et symboliques de l'image de marque 2017Information and involvement: the influence on the acceptance of innovative wine packaging 1994Consumer perceptions of, and preferences for, beverage containers 2014Influences of the spokes-character on brand equity antecedents

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Year1982

Typearticle

Published1982-01-01

VenueACR North American Advances

ISSN-L0098-9258

Languageen

Citations58

Files0 public / 0

ShelfConsumer Packaging Perceptions and Trends

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openalex_workW2417036637

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