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• 2010Do Ethical Values Work? A Quantitative Study of the Impact of Fair Trade Coffee on Consumer Behavior68 cited
• 2019Communicating authenticity in packaging of Korean cosmetics53 cited
• 1996Packaging : une approche sémiotique50 cited
• 2009The Influence of the Product Package on Functional and Symbolic Associations of Brand Image48 cited
• 2009L'influence du packaging sur les associations fonctionnelles et symboliques de l'image de marque46 cited
• 2017Information and involvement: the influence on the acceptance of innovative wine packaging35 cited
• 2014Influences of the spokes-character on brand equity antecedents31 cited
• 1994Consumer perceptions of, and preferences for, beverage containers31 cited
• 1994Comparative Product Testing for Own‐label Marketing22 cited
• 2008Consumer Behavior: Product Characteristics and Quality Perception21 cited
• 2008Twisting Tradition: Consumers' Behavior Toward Alternative Closures17 cited
• 2015A review on visual criteria of pure milk packaging for parents and their children (case study: Tehran, Iran)17 cited
• 2006PACKAGING DESIGN AS RESOURCE FOR THE CONSTRUCTION OF BRAND IDENTITY16 cited
• 2013What Does it Take to Get your Attention? The Influence of In-Store and Out-of-Store Factors on Visual Attention and Decision Making for Fast-Moving Consumer Goods