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Advertising and the Cultural Meaning of Animals · Study

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ArticleAdvertising and the Cultural Meaning of Animals

Barbara J. Phillips1996

Article1996

Advertising and the Cultural Meaning of Animals

Barbara J. Phillips

50 citations·0/0 files stored·ACR North American Advances

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Geographies of human-animal interactions Semiotics and Representation Studies Media, Gender, and Advertising

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2007Animals in advertising: Love dogs? Love the ad!2015Warmth and competence in animals 2013The Role of Baseline Physical Similarity to Humans in Consumer Responses to Anthropomorphic Animal Images 2013Defending Brands: Effects of Alignment of Spokescharacter Personality Traits and Corporate Transgressions on Brand Trust and Attitudes 2013“Wow! It's cool”: the meaning of coolness in marketing 2013Animals, archetypes, and advertising (A 3 ): The theory and the practice of customer brand symbolism 2018Mediation effect of dynamic capability in the relationship between knowledge management and strategic leadership on organizational performance accountability 2017Emotional appeals in UK business-to-business financial services advertisements

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Year1996

Typearticle

Published1996-01-01

VenueACR North American Advances

ISSN-L0098-9258

Languageen

Citations50

Files0 public / 0

ShelfGeographies of human-animal interactions

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openalex_workW2419038541

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