SZodixStudyAcademic Library

Shelves Open access

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Consumers' Interpretations of Advertising Imagery: a Visit to the Hell of Connotation · Study

ArticleShelves

ArticleConsumers' Interpretations of Advertising Imagery: a Visit to the Hell of Connotation

David Glen Mick1989

Article1989

Consumers' Interpretations of Advertising Imagery: a Visit to the Hell of Connotation

David Glen Mick · Laura G. Politi

83 citations·0/0 files stored·ACR Special Volumes

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

Media, Gender, and Advertising Marketing and Advertising Strategies Semiotics and Representation Studies

Abstract

No abstract was published for this record.

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Citations in this library

Citation map →

Stored only when both papers are in the corpus — 83 citations exist upstream.

Cited by

1994Images in Advertising: The Need for a Theory of Visual Rhetoric 1999Visual Rhetoric in Advertising: Text‐Interpretive, Experimental, and Reader‐Response Analyses 2001Traditional, Interpretive, and Reception Based Content Analyses: Improving the Ability of Content Analysis to Address Issues of Pragmatic and Theoretical Concern 1997Thinking into it: Consumer Interpretation of Complex Advertising Images 2004Pursuing the meaning of meaning in the commercial world: An international review of marketing and consumer research founded on semiotics 2008The effectiveness of nonverbal symbolic signs and metaphors in advertisements: An experimental inquiry 1997Raiding the postmodern pantry 2017Visual and Multimodal Metaphor in Advertising: Cultural Perspectives

Details

Year1989

Typearticle

Published1989-01-01

VenueACR Special Volumes

Languageen

Citations83

Files0 public / 0

ShelfMedia, Gender, and Advertising

Identifiers

openalex_workW2419256728

Links

landingopen

Imported from OpenAlex (CC0) — nothing here is generated.