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Consumers' Interpretations of Advertising Imagery: a Visit to the Hell of Connotation
0 references·16 citing·53 second hopsampled
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(2004)Content analysis in cross-cul…CONSUMING REPRESENTATION (2003)CONSUMING REPRESENTATIONThe Proposition-Probability Model of Argument Structure and Message Acceptance (2002)The Proposition-Probability M…Traditional, Interpretive, and Reception Based Content Analyses: Improving the Ability of Content Analysis to Address Issues of Pragmatic and Theoretical Concern (2001)Traditional, Interpretive, an…Visual Rhetoric in Advertising: Text‐Interpretive, Experimental, and Reader‐Response Analyses (1999)Visual Rhetoric in Advertisin…Exploring Life Themes and Myths in Alcohol Advertisements through a Meaning-Based Model of Advertising Experiences (1998)Exploring Life Themes and Myt…Thinking into it: Consumer Interpretation of Complex Advertising Images (1997)Thinking into it: Consumer In…Raiding the postmodern pantry (1997)Raiding the postmodern pantryOvert sexuality in advertising: A discourse analysis of gender responses (1995)Overt sexuality in advertisin…Images in Advertising: The Need for a Theory of Visual Rhetoric (1994)Images in Advertising: The Ne…Re-coding gender representations: Women, cleaning products, and advertising's “New Man” (1993)Re-coding gender representati…English in Advertising: Generic Intertextuality in a Globalizing Media Environment (2009)Everyday Advertising Context: An Ethnography of Advertising Response in the Family Living Room (2012)Ethnographic Interview (2017)Qualitative Research in Advertising (2017)The Discovery of Grounded Theory (2017)The Interpretation of Cultures (2017)A Coefficient of Agreement for Nominal Scales (1960)Basics of Qualitative Research (1992)Basics of Qualitative Research (1992)Content Analysis: A Flexible Methodology (2006)“More than words”: Expanding the taxonomy of greenwashing after the Volkswagen scandal (2016)Inductive content analysis: A guide for beginning qualitative researchers (2022)A Theory of Semiotics (1976)Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude? (1981)Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement (1983)Liberatory Postmodernism and the Reenchantment of Consumption (1995)Consumer Culture Theory (CCT): Twenty Years of Research (2005)The Extended Transportation-Imagery Model: A Meta-Analysis of the Antecedents and Consequences of Consumers' Narrative Transportation (2013)Distinction: A Social Critique of the Judgement of Taste. (1985)Silent Running: Tacit, Discursive and Psychological Aspects of Management in a Top UK Advertising Agency (2000)Researching consumers in virtual worlds: a cyberspace odyssey (2002)Personal interviews in cultural consumer research – post‐structuralist challenges (2009)Distinction: A Social Critique of the Judgement of Taste* (2018)Modernity and Self-Identity: Self and Society in the Late Modern Age (2020)Basics of Qualitative Research: Grounded Theory Procedures and Techniques. (1992)Basics of Qualitative Research: Grounded Theory Procedures and Techniques (1993)The Persuasive Effects of Metaphor: A Meta-Analysis (2002)Beyond Visual Metaphor: A New Typology of Visual Rhetoric in Advertising (2004)The Measurement of Meaning (1957)Relevance: Communication and Cognition (1986)Dimensions of Brand Personality (1997)The moderating effect of manipulative intent and cognitive resources on the evaluation of narrative ads (2010)Finding the Tipping Point: Visual Metaphor and Conceptual Complexity in Advertising (2014)On the shapes of flavours: A review of four hypotheses (2014)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Judgment under Uncertainty: Heuristics and Biases (1975)Understanding Attitudes and Predicting Social Behavior (1980)Customer Knowledge Development: Antecedents and Impact on New Product Performance (2004)Decomposing Influence Strategies: Argument Structure and Dependence as Determinants of the Effectiveness of Influence Strategies in Gaining Channel Member Compliance (2005)A Measure of Perceived Argument Strength: Reliability and Validity (2011)Language and the mind (1968)Decoding Advertisements (1978)The Visual Dimension in Organizing, Organization, and Organization Research: Core Ideas, Current Developments, and Promising Avenues (2013)Collected Papers of Charles Sanders Peirce (1935)Simulacra and Simulation (1995)Reading images: the grammar of visual design (1996)Politicizing Consumer Culture: Advertising's Appropriation of Political Ideology in China's Social Transition (2008)Country-image discourse model: Unraveling meaning, structure, and function of country images (2011)Metaphor and Thought (1979)The contemporary theory of metaphor (1993)Metaphors We Live By (2003)A cognitive semiotic exploration of metaphors in Greek street art (2019)Metaphor and metonymy in Chinese and American political cartoons (2018–2019) about the Sino-US trade conflict (2020)
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  • 1994Images in Advertising: The Need for a Theory of Visual Rhetoric818 cited
  • 1999Visual Rhetoric in Advertising: Text‐Interpretive, Experimental, and Reader‐Response Analyses682 cited
  • 2001Traditional, Interpretive, and Reception Based Content Analyses: Improving the Ability of Content Analysis to Address Issues of Pragmatic and Theoretical Concern311 cited
  • 1997Thinking into it: Consumer Interpretation of Complex Advertising Images171 cited
  • 2004Pursuing the meaning of meaning in the commercial world: An international review of marketing and consumer research founded on semiotics168 cited
  • 2008The effectiveness of nonverbal symbolic signs and metaphors in advertisements: An experimental inquiry68 cited
  • 1997Raiding the postmodern pantry63 cited
  • 2017Visual and Multimodal Metaphor in Advertising: Cultural Perspectives63 cited
  • 2002The Proposition-Probability Model of Argument Structure and Message Acceptance61 cited
  • 1995Overt sexuality in advertising: A discourse analysis of gender responses60 cited
  • 2003CONSUMING REPRESENTATION54 cited
  • 1998Exploring Life Themes and Myths in Alcohol Advertisements through a Meaning-Based Model of Advertising Experiences50 cited
  • 1993Re-coding gender representations: Women, cleaning products, and advertising's “New Man”44 cited

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  • 2004Meaningless or meaningful? Interpretation and intentionality in post‐modern communication42 cited
  • 2019XL burgers, shiny pizzas, and ascending drinks: Primary metaphors and conceptual interaction in fast food printed advertising36 cited
  • 2004Content analysis in cross-cultural advertising research: insightful or superficial?30 cited