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Towards a Praxiology of Advertising
7 references·1 citing·30 second hop
Towards a Praxiology of Advertising (1983)Towards a Praxiology of AdvertisingThe Discovery of Grounded Theory (2017)The Discovery of Grounded The…Marketing: Theory and Practice (1983)Marketing: Theory and PracticeAdvertising Thresholds and Wearout (1978)Advertising Thresholds and We…Consumer Socialization (1974)Consumer SocializationThe Hypothesis of a Hierarchy of Effects: A Partial Evaluation (1966)The Hypothesis of a Hierarchy…A Model for Predictive Measurements of Advertising Effectiveness (1961)A Model for Predictive Measur…A Theory of Cognitive Dissonance (1957)A Theory of Cognitive Dissona…Branding satisfaction in the airline industry: A comparative study of Malaysia Airlines and Air Asia (2011)Branding satisfaction in the …The Impact of Television Advertising: Learning Without Involvement (1965)The Effects of Repetition of Refutational and Supportive Advertising Appeals (1973)Firm-specific advantages, inward FDI origins, and performance of multinational enterprises (2011)Stock Market Reaction to Unexpected Growth in Marketing Expenditure: Negative for Sales Force, Contingent on Spending Level for Advertising (2011)Horizontal cooperative advertising with advertising threshold effects (2019)Private Correspondence (2024)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)A Model for Predictive Measurements of Advertising Effectiveness (1961)Defining Advertising Goals for Measured Advertising Results (1964)Exploring the Consumer Decision Process in the Adoption of Solar Energy Systems (1981)General Theories and the Fundamental Explananda of Marketing (1983)Public opinion quarterly (1983)Web advertising: gender differences in beliefs, attitudes and behavior (2003)E‐service quality: a model of virtual service quality dimensions (2003)Bad apples, bad cases, and bad barrels: Meta-analytic evidence about sources of unethical decisions at work. (2010)Consumer engagement in online brand communities: a social media perspective (2015)The Psychological Continuum Model: A Conceptual Framework for Understanding an Individual's Psychological Connection to Sport (2001)Customer engagement: the construct, antecedents, and consequences (2016)A model of perceived image, memorable tourism experiences and revisit intention (2017)The development of a child into a consumer (2001)Families and Innovative Consumer Behavior: A Triadic Analysis of Sibling and Parental Influence (2004)Parental Mediation of Undesired Advertising Effects (2005)Grounded theory research: Procedures, canons, and evaluative criteria (1990)Qualitative Quality: Eight “Big-Tent” Criteria for Excellent Qualitative Research (2010)Using the framework method for the analysis of qualitative data in multi-disciplinary health research (2013)Inequity In Social Exchange (1965)Managing Legitimacy: Strategic and Institutional Approaches (1995)Partial Least Squares Structural Equation Modeling (PLS-SEM) Using R (2021)
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References

  • 1957A Theory of Cognitive Dissonance24,224 cited
  • 2017The Discovery of Grounded Theory8,346 cited
  • 1974Consumer Socialization961 cited
  • 1961A Model for Predictive Measurements of Advertising Effectiveness797 cited
  • 1983Marketing: Theory and Practice625 cited
  • 1966The Hypothesis of a Hierarchy of Effects: A Partial Evaluation214 cited
  • 1978Advertising Thresholds and Wearout38 cited

Cited by

  • 2011Branding satisfaction in the airline industry: A comparative study of Malaysia Airlines and Air Asia26 cited

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