SZodixStudyAcademic Library
ShelvesOpen access
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
Marketing Practices in SMEs. Case Study: Romania vs. Malta
13 references·0 citing·43 second hop
Marketing Practices in SMEs. Case Study: Romania vs. Malta (2016)Marketing Practices in SMEs. Case Study: …An exploratory study of entrepreneurial marketing in SMEs (2014)An exploratory study of entre…Value‐Based Marketing (2012)Value‐Based MarketingPeople-Focused Knowledge Management (2012)People-Focused Knowledge Mana…Market orientation and marketing management of traditional food producers in the EU (2012)Market orientation and market…Marketing in SMEs: the role of entrepreneurial sensemaking (2011)Marketing in SMEs: the role o…What is marketing for SME entrepreneurs? The need to market the marketing approach (2008)What is marketing for SME ent…Measuring Marketing Productivity: Current Knowledge and Future Directions (2004)Measuring Marketing Productiv…Value-based marketing: Marketing strategies for corporate growth and shareholder value (2001)Value-based marketing: Market…Marketing performance measurement: evolution of research and practice (2001)Marketing performance measure…A multidimensional study of the key determinants of effective SME marketing activity: Part 2 (2001)A multidimensional study of t…A multidimensional study of the key determinants of effective SME marketing activity: Part 1 (2001)A multidimensional study of t…Some Exploratory Models for Assessing Small Firms′ Marketing Performance (A Qualitative Approach) (1990)Some Exploratory Models for A…International Marketing Ethics: Problems Encountered by Australian Firms (1990)International Marketing Ethic…Case Study Research: Design and Methods (1984)Case Study Research (2004)Recenzja książki. Robert K. yin, Case Study Research. Design and Methods (fourth Edition), thousand Oaks, CA: Sage Publications, 2009 (2012)Developing an authentic personal brand using impression management behaviours (2018)Entrepreneurial marketing strategy, institutional environment, and business performance of SMEs in Egypt (2020)A conceptual review on entrepreneurial marketing and business sustainability in small and medium enterprises (2022)The Discovery of Grounded Theory; Strategies for Qualitative Research (1968)The Discovery of Grounded Theory: Strategies for Qualitative Research. (1968)Marketing in the social enterprise context: is it entrepreneurial? (2004)Successful brand management in SMEs: a new theory and practical hints (2005)Business angels and value added: what do we know and where do we go? (2008)Market Orientation: The Construct, Research Propositions, and Managerial Implications (1990)The Effect of a Market Orientation on Business Profitability (1990)Marketing Research: An Applied Orientation (1994)Agri-food Competitive Performance in EU Countries: A Fifteen-Year Retrospective (2015)Product and Marketing Innovation in Farm-Based Businesses: The Role of Entrepreneurial Orientation and Market Orientation (2016)The impact of market orientation and learning orientation on organisational performance (2016)Case Study Research: Design and Methods (1991)Theory Building From Cases: Opportunities And Challenges (2007)Exploring the Role of Social Media for SMEs: As a New Marketing Strategy Tool for the Firm Performance Perspective (2014)The variable effects of dynamic capability by firm size: the interaction of innovation and marketing capabilities in competitive industries (2014)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)The Impact of Customer Relationship Characteristics on Profitable Lifetime Duration (2003)A Customer Lifetime Value Framework for Customer Selection and Resource Allocation Strategy (2004)The Debate over Doing Good: Corporate Social Performance, Strategic Marketing Levers, and Firm-Idiosyncratic Risk (2009)The New Science of Management Decision (1978)The Tacit Dimension (1997)Do small and medium‐sized hotels exploit search engine marketing? (2008)The employability attributes required of new marketing graduates (2010)Reflective Practitioner (2014)“Old boys' club”: Barriers to digital marketing in small B2B firms (2022)Customer retention management processes (2006)An Integrative Framework of Value (2012)Developing business customer engagement through social media engagement-platforms: An integrative S-D logic/RBV-informed model (2017)Valuing Subscription-Based Businesses Using Publicly Disclosed Customer Data (2016)When and How Board Members with Marketing Experience Facilitate Firm Growth (2018)Political Marketing: Structure and Process (1994)SME brand building and management: an exploratory study (2010)Repatriating knowledge: variables influencing the “transfer” process (2008)Knowledge sharing and innovation performance (2009)Knowledge sharing and innovation in Spanish and Colombian high‐tech firms (2012)
this work references cited by second hop

References

  • 2004Measuring Marketing Productivity: Current Knowledge and Future Directions1,114 cited
  • 2012Value‐Based Marketing298 cited
  • 2001A multidimensional study of the key determinants of effective SME marketing activity: Part 1239 cited
  • 1990Some Exploratory Models for Assessing Small Firms′ Marketing Performance (A Qualitative Approach)213 cited
  • 2001Value-based marketing: Marketing strategies for corporate growth and shareholder value189 cited
  • 2012People-Focused Knowledge Management134 cited
  • 2011Marketing in SMEs: the role of entrepreneurial sensemaking118 cited
  • 2014An exploratory study of entrepreneurial marketing in SMEs114 cited
  • 2001A multidimensional study of the key determinants of effective SME marketing activity: Part 285 cited
  • 2012Market orientation and marketing management of traditional food producers in the EU83 cited
  • 2001Marketing performance measurement: evolution of research and practice78 cited
  • 1990International Marketing Ethics: Problems Encountered by Australian Firms49 cited
  • 2008What is marketing for SME entrepreneurs? The need to market the marketing approach20 cited

Cited by

No citing works inside the corpus for this window.

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work