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Driving Customer-Centric Growth: A Practical Roadmap
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Driving Customer-Centric Growth: A Practical Roadmap (2016)Driving Customer-Centric Growth: A Practi…The Path to Customer Centricity (2006)The Path to Customer Centrici…Determinants of Mobile Customer Relationship Management Adoption and Its Impact on Firm Performance in Kenya (2024)Determinants of Mobile Custom…RETRACTED ARTICLE: Unlocking Consumer Choices in the Digital Economy: Exploring Factors Influencing Online and Offline Purchases in the Emerging Pet Food Market (2023)RETRACTED ARTICLE: Unlocking …Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Whence Consumer Loyalty? (1999)Evolving to a New Dominant Logic for Marketing (2003)Hybrid Offerings: How Manufacturing Firms Combine Goods and Services Successfully (2011)Understanding Customer Experience Throughout the Customer Journey (2016)Practical Issues in Structural Modeling (1987)Characterising and justifying sample size sufficiency in interview-based studies: systematic analysis of qualitative health research over a 15-year period (2018)Digital transformation: A multidisciplinary reflection and research agenda (2019)Sustainable Strategies and Factors Influencing IoT Adoption Frameworks in Library Management in Educational Institutions: A Systematic Literature Review (2025)An Integrated Model of Information Systems Adoption in Small Businesses (1999)Post-Adoption Variations in Usage and Value of E-Business by Organizations: Cross-Country Evidence from the Retail Industry (2005)Literature Review of Information Technology Adoption Models at Firm Level (2011)The mediating role of green business strategy for the relationship between environmental and marketing performance in SMEs (2025)
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References

  • 2006The Path to Customer Centricity592 cited

Cited by

  • 2023RETRACTED ARTICLE: Unlocking Consumer Choices in the Digital Economy: Exploring Factors Influencing Online and Offline Purchases in the Emerging Pet Food Market11 cited
  • 2024Determinants of Mobile Customer Relationship Management Adoption and Its Impact on Firm Performance in Kenya4 cited

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