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How to Use Neuromeasures To Make Better Advertising Decisions
16 references·3 citing·45 second hop
How to Use Neuromeasures To Make Better Advertising Decisions (2016)How to Use Neuromeasures To Make Better A…Simple versus complex forecasting: The evidence (2015)Simple versus complex forecas…How Reliable Are Neuromarketers’ Measures of Advertising Effectiveness? (2015)How Reliable Are Neuromarkete…Golden rule of forecasting: Be conservative (2015)Golden rule of forecasting: B…Power failure: why small sample size undermines the reliability of neuroscience (2013)Power failure: why small samp…Attention and choice: A review on eye movements in decision making (2013)Attention and choice: A revie…Psychophysiological Measurement and Meaning (2012)Psychophysiological Measureme…Managerial decision making in marketing: The next research frontier (2011)Managerial decision making in…Neuroimaging and Inferential Distance (2008)Neuroimaging and Inferential …Buy ology : truth and lies about why we buy (2008)Buy ology : truth and lies ab…How customers think: essential insights into the mind of the market (2003)How customers think: essentia…The Effects of Message Valence and Listener Arousal on Attention, Memory, and Facial Muscular Responses to Radio Advertisements (2001)The Effects of Message Valenc…The feeling of what happens: body and emotion in the making of consciousness (2000)The feeling of what happens: …Empirical Generalisations, Theory, and Method (1995)Empirical Generalisations, Th…Mental contamination and mental correction: Unwanted influences on judgments and evaluations. (1994)Mental contamination and ment…An argument for basic emotions (1992)An argument for basic emotionsTelling more than we can know: Verbal reports on mental processes. (1977)Telling more than we can know…Does sustainable communication have an impact on international social media audiences? A neuromarketing explorative study between Finland and Italy (2023)Does sustainable communicatio…How Moment-to-Moment EEG Measures Enhance Ad Effectiveness Evaluation (2021)How Moment-to-Moment EEG Meas…What 80 Years of Study Means For the Future of Advertising Research (2016)What 80 Years of Study Means …The expression of the emotions in man and animals. 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References

  • 1977Telling more than we can know: Verbal reports on mental processes.11,315 cited
  • 1992An argument for basic emotions9,642 cited
  • 2013Power failure: why small sample size undermines the reliability of neuroscience7,634 cited
  • 2000The feeling of what happens: body and emotion in the making of consciousness5,997 cited
  • 1994Mental contamination and mental correction: Unwanted influences on judgments and evaluations.1,157 cited
  • 2013Attention and choice: A review on eye movements in decision making946 cited
  • 2003How customers think: essential insights into the mind of the market611 cited
  • 2001The Effects of Message Valence and Listener Arousal on Attention, Memory, and Facial Muscular Responses to Radio Advertisements390 cited
  • 2012Psychophysiological Measurement and Meaning291 cited
  • 2015Simple versus complex forecasting: The evidence223 cited
  • 2008Buy ology : truth and lies about why we buy179 cited
  • 2015Golden rule of forecasting: Be conservative169 cited
  • 2008Neuroimaging and Inferential Distance125 cited
  • 1995Empirical Generalisations, Theory, and Method118 cited
  • 2011Managerial decision making in marketing: The next research frontier

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95 cited
  • 2015How Reliable Are Neuromarketers’ Measures of Advertising Effectiveness?81 cited
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    • 2021How Moment-to-Moment EEG Measures Enhance Ad Effectiveness Evaluation17 cited
    • 2023Does sustainable communication have an impact on international social media audiences? A neuromarketing explorative study between Finland and Italy10 cited
    • 2016What 80 Years of Study Means For the Future of Advertising Research10 cited