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Image transfer in global sport sponsorship: theoretical support and boundary conditions.
0 references·3 citing·15 second hop
Image transfer in global sport sponsorship: theoretical support and boundary conditions. (2005)Image transfer in global sport sponsorshi…Linking sport team sponsorship to perceived switching cost and switching intentions (2017)Linking sport team sponsorshi…The image management function of sponsorship (2012)The image management function…Exploring the effect of communication channels on sponsorship effectiveness: a case study of Super Bowl XLII (2011)Exploring the effect of commu…The psychology of interpersonal relations. (1958)Job Market Signaling (1973)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)An evaluation of the effectiveness of rugby event sponsorship: a study of Dove Men+Care and the Welsh Rugby Union (2014)An Ethical Perspective on Necro-Advertising: The Moderating Effect of Brand Equity (2017)Old and exciting? Sport sponsorship effects on brand age and brand personality (2019)On the Use of the Mass Media for Important Things (1973)Utilization of mass communication by the individual (1974)The structure and function of communication in society (2007)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Fit indices in covariance structure modeling: Sensitivity to underparameterized model misspecification. (1998)Principles and Practice of Structural Equation Modeling (1998)Building a sponsor’s equity through brand personality: perceptions of fans and rivals (2018)Switching intention in the online crowdsourced delivery environment: The influence of a platform's technological characteristics and relational bonding strategies (2022)Testing the relationships among involvement, sponsorship perceived fit and intention to purchase sponsors’ products: the case of esports tournament viewers (2024)
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  • 2017Linking sport team sponsorship to perceived switching cost and switching intentions20 cited
  • 2012The image management function of sponsorship14 cited
  • 2011Exploring the effect of communication channels on sponsorship effectiveness: a case study of Super Bowl XLII7 cited

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