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Image transfer in global sport sponsorship: theoretical support and boundary conditions. · Study

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ArticleImage transfer in global sport sponsorship: theoretical support and boundary conditions.

Kevin P. Gwinner2005

Article2005

Image transfer in global sport sponsorship: theoretical support and boundary conditions.

Kevin P. Gwinner · John Amis · T. B. Cornwall

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Consumer Behavior in Brand Consumption and Identification Marketing and Advertising Strategies Digital Marketing and Social Media

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2017Linking sport team sponsorship to perceived switching cost and switching intentions 2012The image management function of sponsorship 2011Exploring the effect of communication channels on sponsorship effectiveness: a case study of Super Bowl XLII

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Year2005

Typearticle

Published2005-01-01

Languageen

Citations21

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ShelfConsumer Behavior in Brand Consumption and Identification

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openalex_workW244628802

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