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When is brand orientation a useful strategic posture? · Study

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ArticleWhen is brand orientation a useful strategic posture?

Nathaniel Boso2016

Article2016

When is brand orientation a useful strategic posture?

Nathaniel Boso · Paige S Carter · Jonathan Annan

14 citations·0/0 files stored·Journal of Brand Management

No readable copy stored yet — this record is metadata only.

Marketing and Advertising Strategies Consumer Behavior in Brand Consumption and Identification Corporate Identity and Reputation

Abstract

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Citations in this library

Stored only when both papers are in the corpus — 14 citations exist upstream.

References

1991Firm Resources and Sustained Competitive Advantage 2004Firm resources and sustained competitive advantage 1977Estimating Nonresponse Bias in Mail Surveys 1981Structural Equation Models with Unobservable Variables and Measurement Error: Algebra and Statistics 1994The Capabilities of Market-Driven Organizations 2012Common Method Bias in Marketing: Causes, Mechanisms, and Procedural Remedies 2006Brands and Branding: Research Findings and Future Priorities 2007Value Creation and Value Capture: A Multilevel Perspective

Details

Year2016

Typearticle

Published2016-06-24

VenueJournal of Brand Management

ISSN-L1350-231X

Languageen

Citations14

Files0 public / 0

ShelfMarketing and Advertising Strategies

Identifiers

doi10.1057/bm.2016.15

openalex_workW2460106265

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