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ChapterInternationale identitätsbasierte Markenführung

Christoph Burmann2015

Chapter2015

Internationale identitätsbasierte Markenführung

Christoph Burmann · Tilo F. Halaszovich · Michael Schade · Frank Hemmann

7 citations·0/0 files stored·Springer eBooks

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Consumer Behavior in Brand Consumption and Identification Marketing and Advertising Strategies International Business and FDI

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References

2002Culture's Consequences: Comparing Values, Behaviors, Institutions, and Organizations across Nations 1993Cultures and Organizations: Software of the Mind.1997Motivation and Personality 1983Culture's Consequences: International Differences in Work-Related Values.2025Advances in Consumer Research 2009The Uppsala internationalization process model revisited: From liability of foreignness to liability of outsidership 1953Die Betriebswirtschaft 1995OVERCOMING THE LIABILITY OF FOREIGNNESS.

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Year2015

Typechapter

Published2015-01-01

VenueSpringer eBooks

Languagede

Citations7

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ShelfConsumer Behavior in Brand Consumption and Identification

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doi10.1007/978-3-658-07506-4_7

openalex_workW2463280583

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