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Michael Schade

13 works· latest 2024· 2 institutionscluster: provisionalORCID 0000-0003-4608-6893

h-index13

i1013

Citations669

Works here13

Most cited in this library

The impact of attitude functions on luxury brand consumption: An age-based group comparison2015 · 167 citations
Strategic Brand Management2023 · 84 citations
Identitätsbasierte Markenführung2015 · 68 citations
Identitätsbasierte Markenführung2021 · 65 citations
Identitätsbasierte Markenführung2018 · 60 citations

Works

13 shown

Identitätsbasierte Markenführung

Springer eBooks·2024·5 authors·book

15citations

Strategic Brand Management

Springer eBooks·2023·5 authors·chapter

84citations

Identity-Based Brand Management

Springer eBooks·2023·5 authors·book

15citations

Identitätsbasierte Markenführung

Springer eBooks·2021·5 authors·book

65citations

Reacting to negative online customer reviews

Journal of Service Theory and Practice·2019·4 authors

34citations

Führung von Sportvereinsmarken aus identitätsbasierter Markenmanagementperspektive

Springer eBooks·2018·3 authors·chapter

14citations

Employees as a second audience: the effect of external communication on internal brand management outcomes

Journal of Brand Management·2018·3 authors

55citations

Identitätsbasierte Markenführung

Springer eBooks·2018·4 authors·book

60citations

Identity-Based Brand Management

Springer eBooks·2017·3 authors·book

25citations

The impact of attitude functions on luxury brand consumption: An age-based group comparison

Journal of Business Research·2015·3 authors

167citations

Identitätsbasierte Markenführung

Springer eBooks·2015·4 authors·book

68citations

Sport club brand personality scale (SCBPS): A new brand personality scale for sport clubs

Journal of Brand Management·2014·3 authors

52citations

Identitätsbasierte Markenführung professioneller Sportvereine

Gabler Verlag eBooks·2011·1 author·book

15citations