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Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Identitätsbasierte Markenführung · Study

BookIdentitätsbasierte Markenführung

Christoph Burmann2015

Book2015

Identitätsbasierte Markenführung

Christoph Burmann · Tilo F. Halaszovich · Michael Schade · Frank Hemmann

68 citations·0/0 files stored·Springer eBooks

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Marketing and Advertising Strategies Consumer Behavior in Brand Consumption and Identification Corporate Identity and Reputation

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2018Meaningful experiences: an embodied cognition perspective on brand meaning co-creation

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Year2015

Typebook

Published2015-01-01

VenueSpringer eBooks

Languagede

Citations68

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ShelfMarketing and Advertising Strategies

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doi10.1007/978-3-658-07506-4

openalex_workW4244364153

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