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Professional niche sports sponsorship: an investigation of sponsorship selection criteria
16 references·4 citing·41 second hop
Professional niche sports sponsorship: an investigation of sponsorship selection criteria (2013)Professional niche sports sponsorship: an…Signage vs. No Signage: An Analysis of Sponsorship Recognition in Women's College Basketball (2009)Signage vs. No Signage: An An…Consumer Awareness of Sponsorship at Grassroots Sport Events (2006)Consumer Awareness of Sponsor…A Transaction Cost Approach to Sport Sponsorship (2005)A Transaction Cost Approach t…Advances in the management of sport sponsorship: fact or fiction? Evidence from Engliah professional soccer. (2004)Advances in the management of…Developing Successful Sport Sponsorship Plans (2000)Developing Successful Sport S…Sport sponsorship as distinctive competence (1999)Sport sponsorship as distinct…Sports sponsorship development in leading Canadian companies: issues & trends (1998)Sports sponsorship developmen…Sports Marketing: A Strategic Perspective (1998)Sports Marketing: A Strategic…Understanding the Sport Sponsorship Process from a Corporate Perspective (1996)Understanding the Sport Spons…Factors Affecting Corporate Sponsorship of Women's Sport (1996)Factors Affecting Corporate S…Understanding Sport Sponsorship through Exchange Theory (1994)Understanding Sport Sponsorsh…Motivations for Australian Expenditure on Sponsorship—An Analysis (1992)Motivations for Australian Ex…The Role of Sponsorship in the Marketing Communications Mix (1991)The Role of Sponsorship in th…The Links Between Objectives and Function in Organizational Sponsorship (1991)The Links Between Objectives …Prioritising the Sponsorship Audience (1991)Prioritising the Sponsorship …Corporate Objectives in Sports Sponsorship (1987)Corporate Objectives in Sport…Exploring Factors That Influence Taekwondo Student Athletes’ Intentions to Pursue Careers Contributing to the Sustainability of the Korean Taekwondo Industry Using the Theory of Planned Behavior (2021)Exploring Factors That Influe…The role of sports marketing in attracting audiences towards less popular sports (2020)The role of sports marketing …Developing a Fanbase in Niche Sport Markets: An Examination of NHL Fandom and Social Sustainability in the Sunbelt (2020)Developing a Fanbase in Niche…A combined AHP–TOPSIS–DEMATEL approach for evaluating success factors of e-service quality: an experience from Indian banking industry (2020)A combined AHP–TOPSIS–DEMATEL…Sports sponsorship, spectator recall and false consensus (1999)Sponsorship and recall of sponsors (2001)Sponsor and Sponsees Interactions: Effects on Consumers’ Perceptions of Brand Image, Brand Attachment, and Purchasing Intention (2009)Testing a Hierarchy of Effects Model of Sponsorship Effectiveness (2012)Sponsorship effectiveness in professional sport: an examination of recall and recognition among football fans (2014)Commercial Sponsorship (1983)Attitudinal constructs towards sponsorship (1997)Dimensions of Business and Nonprofit Collaborative Relationships (2003)Building contemporary brands: a sponsorship-based strategy (2004)A resource‐based view of the firm (1984)Firm Resources and Sustained Competitive Advantage (1991)Linking sponsorship and cause related marketing (2001)The effects of market orientation on trust and commitment (2003)Competitive advantage through sponsorship (2004)Firm resources and sustained competitive advantage (2004)Measuring the Involvement Construct (1985)Mental Accounting and Consumer Choice (1985)Sports marketing: an examination of academic marketing publication (1999)Building Relationships, Accessing Resources: Mobilizing Social Capital in Community Garden Contexts (2005)Gambling on sport sponsorship: A conceptual framework for research and regulatory review (2011)Exchange and Power in Social Life (2017)Knowing and the Known. (1950)Leveraging Subculture and Identity to Promote Sport Events (2001)Sport Consumer Typologies: A Critical Review (2003)Branding athletes: Exploration and conceptualization of athlete brand image (2013)The Scientific Use of Factor Analysis in Behavioral and Life Sciences (1978)Event sponsorship as a value creating strategy for brands (2008)Olympic Sponsorship Activation and the Creation of Competitive Advantage (2009)European Journal of Marketing (1993)Integrating sports sponsorship into the corporate marketing function: an international comparative study (1997)Consumption values, sponsorship awareness, brand and product use (1998)Case study: The network approach to international sport sponsorship arrangement (2001)Professional Football Sponsorship—Profitable or Profligate? (1995)Sponsorship and advertising: a comparison of their effects (1997)Understanding Long-Term Effects of Sports Sponsorship: Role of Experience, Involvement, Enthusiasm and Clutter (2000)Sponsorship Evaluation: Moving from Theory to Practice (2004)Determinants of Interorganizational Relationships: The Case of a Canadian Nonprofit Sport Organization (2007)The effects of sport involvement, sponsor awareness and corporate image on intention to purchase sponsors' products (2008)The Influence of Social Alliances with Sports Teams on Intentions to Purchase Corporate Sponsors' Products (2000)Social identity effects in a belief-attitude-intentions hierarchy: Implications for corporate sponsorship (2001)Research on Corporate Philanthropy: A Review and Assessment (2013)
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References

  • 1991The Role of Sponsorship in the Marketing Communications Mix464 cited
  • 1998Sports Marketing: A Strategic Perspective449 cited
  • 1999Sport sponsorship as distinctive competence255 cited
  • 1987Corporate Objectives in Sports Sponsorship184 cited
  • 1996Understanding the Sport Sponsorship Process from a Corporate Perspective180 cited
  • 2006Consumer Awareness of Sponsorship at Grassroots Sport Events132 cited
  • 1991The Links Between Objectives and Function in Organizational Sponsorship117 cited
  • 1991Prioritising the Sponsorship Audience94 cited
  • 1994Understanding Sport Sponsorship through Exchange Theory94 cited
  • 1992Motivations for Australian Expenditure on Sponsorship—An Analysis60 cited
  • 1996Factors Affecting Corporate Sponsorship of Women's Sport58 cited
  • 2009Signage vs. No Signage: An Analysis of Sponsorship Recognition in Women's College Basketball49 cited
  • 1998Sports sponsorship development in leading Canadian companies: issues & trends45 cited
  • 2000Developing Successful Sport Sponsorship Plans32 cited
  • 2004Advances in the management of sport sponsorship: fact or fiction? Evidence from Engliah professional soccer.29 cited

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  • 2005A Transaction Cost Approach to Sport Sponsorship29 cited
  • Cited by

    • 2020A combined AHP–TOPSIS–DEMATEL approach for evaluating success factors of e-service quality: an experience from Indian banking industry53 cited
    • 2020Developing a Fanbase in Niche Sport Markets: An Examination of NHL Fandom and Social Sustainability in the Sunbelt22 cited
    • 2020The role of sports marketing in attracting audiences towards less popular sports21 cited
    • 2021Exploring Factors That Influence Taekwondo Student Athletes’ Intentions to Pursue Careers Contributing to the Sustainability of the Korean Taekwondo Industry Using the Theory of Planned Behavior16 cited