The Need-Goal Integration Hypothesis: How to Meet Identified Needs

Abstract

The paper highlights the many needs/goals of stake holders in the organisation and closely examines the well-worn believe that the main role of managers is to motivate their subordinates. Argument was proposed as to why this view is not appropriate in today’s organisations. The driving force for most employees, whose mobility and employability has been enhanced by ICT and globalization, is the extent to which the employing organisations is able to articulate their needs and meet them. To motivate and retain the modern day workers with portable skills, and to whom career is more a lattice than a ladder, is to be able to factor their needs into the goals of the organisation. More so, organisation is not about management and employees alone. There are many other stake holders; less visible though, but very important in the need-goal constellations of the organisation. It is posited that all stake holders in the organisation need to be motivated (by identifying and meeting their needs) though in diverse ways, and that the action and inaction of one stake holder provides impetus for adequacy or shortfall in the motivation equation.

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