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Unternehmensbewertung auf der Basis von Kundenlebenswerten · Study

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ArticleUnternehmensbewertung auf der Basis von Kundenlebenswerten

Thorsten Wiesel2007

OA

Articlegreen2007

Unternehmensbewertung auf der Basis von Kundenlebenswerten

Thorsten Wiesel · Bernd Skiera

15 citations·0/0 files stored·Schmalenbach Journal of Business Research

No readable copy stored yet — this record is metadata only.

Customer churn and segmentation Financial Reporting and Valuation Research Corporate Governance and Management

Abstract

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Citations in this library

Stored only when both papers are in the corpus — 15 citations exist upstream.

References

2000On the Profitability of Long-Life Customers in a Noncontractual Setting: An Empirical Investigation and Implications for Marketing 1998Customer lifetime value: Marketing models and applications 2004Valuing Customers 1996LEARNING FROM CUSTOMER DEFECTIONS 2010Manage Marketing by the Customer Equity Test 2002Customer lifetime value research in marketing: A review and future directions 2001Customer Equity: Building and Managing Relationships As Valuable Assets 1999Customer profitability analysis: Measurement, concentration, and research directions

Details

Year2007

Typearticle

Published2007-09-01

VenueSchmalenbach Journal of Business Research

ISSN-L0341-2687

Languagede

Citations15

Files0 public / 0

ShelfCustomer churn and segmentation

Identifiers

doi10.1007/bf03371719

openalex_workW2468385437

Links

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