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Bernd Skiera · Study
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Author
Bernd Skiera
50 works
· latest 2022
· 2 institutions
cluster: provisional
ORCID 0000-0001-9285-2013
Works
50 shown
Mapping Market Structure Evolution
Marketing Science
·
2022
·
3 authors
·
Open access
21
citations
Capturing Retailers’ Brand and Customer Focus
Journal of Retailing
·
2021
·
3 authors
·
Open access
22
citations
The impact of online display advertising and paid search advertising relative to offline advertising on firm performance and firm value
International Journal of Research in Marketing
·
2020
·
4 authors
·
Open access
119
citations
Estimating Network Effects in Two-Sided Markets
Journal of Management Information Systems
·
2020
·
3 authors
·
Open access
74
citations
Consumer Protection on Kickstarter
Marketing Science
·
2020
·
3 authors
·
Open access
54
citations
Data analytics in a privacy-concerned world
Journal of Business Research
·
2019
·
6 authors
·
Open access
153
citations
Beyond Posted Prices: the Past, Present, and Future of Participative Pricing Mechanisms
Customer Needs and Solutions
·
2017
·
10 authors
·
Open access
45
citations
Time preferences and the pricing of complementary durables and consumables
International Journal of Research in Marketing
·
2017
·
4 authors
·
Open access
16
citations
How Customer Referral Programs Turn Social Capital into Economic Capital
Journal of Marketing Research
·
2017
·
4 authors
·
Open access
110
citations
Do Disclosures of Customer Metrics Lower Investors’ and Analysts’ Uncertainty but Hurt Firm Performance?
Journal of Marketing Research
·
2016
·
3 authors
·
Open access
61
citations
Visualizing Asymmetric Competition Among More Than 1,000 Products Using Big Search Data
Marketing Science
·
2016
·
2 authors
·
Open access
88
citations
What makes deal-of-the-day promotions really effective? The interplay of discount and time constraint with product type
International Journal of Research in Marketing
·
2015
·
3 authors
·
Open access
91
citations
Advance payment systems: Paying too much today and being satisfied tomorrow
International Journal of Research in Marketing
·
2015
·
4 authors
·
Open access
27
citations
On the Edge of Buying: A Targeting Approach for Indecisive Buyers Based on Willingness-to-Pay Ranges
Journal of Retailing
·
2014
·
3 authors
18
citations
Managing Customer Relationships in the Social Media Era: Introducing the Social CRM House
Journal of Interactive Marketing
·
2013
·
5 authors
·
Open access
812
citations
Not All Fun and Games: Viral Marketing for Utilitarian Products
Journal of Marketing
·
2013
·
3 authors
273
citations
Data‐driven services marketing in a connected world
Journal of service management
·
2013
·
6 authors
123
citations
Die Macht des Selbstzwangs – Wie sich Konsumenten mit Tarifen selbst disziplinieren
Springer eBooks
·
2012
·
2 authors
·
chapter
·
Open access
0
citations
Practice Prize Paper—PROSAD: A Bidding Decision Support System for Profit Optimizing Search Engine Advertising
Marketing Science
·
2012
·
2 authors
45
citations
Retailers' Use of Shipping Cost Strategies: Free Shipping or Partitioned Prices?
International Journal of Electronic Commerce
·
2012
·
3 authors
47
citations
Impact of online channel use on customer revenues and costs to serve: Considering product portfolios and self-selection
International Journal of Research in Marketing
·
2012
·
3 authors
·
Open access
98
citations
Measurement of consumer preferences for bucket pricing plans with different service attributes
International Journal of Research in Marketing
·
2012
·
2 authors
·
Open access
47
citations
An Analysis of the Profitability of Fee-Based Compensation Plans for Search Engine Marketing
WU Research
·
2012
·
3 authors
41
citations
Linking Customer and Financial Metrics to Shareholder Value: The Leverage Effect in Customer-Based Valuation
Journal of Marketing
·
2011
·
3 authors
128
citations
Seeding Strategies for Viral Marketing: An Empirical Comparison
Journal of Marketing
·
2011
·
4 authors
·
Open access
673
citations
Drivers of the Long Tail Phenomenon: An Empirical Analysis
Journal of Management Information Systems
·
2011
·
2 authors
·
Open access
116
citations
Referral Programs and Customer Value
Journal of Marketing
·
2011
·
3 authors
242
citations
Referral Programs and Customer Value
Journal of Marketing
·
2010
·
3 authors
·
Open access
279
citations
The Impact of New Media on Customer Relationships
Journal of Service Research
·
2010
·
7 authors
·
Open access
1,415
citations
Optimization and analysis of the profitability of tariff structures with two-part tariffs
European Journal of Operational Research
·
2010
·
3 authors
·
Open access
47
citations
Dashboards as a Service
Journal of Service Research
·
2009
·
8 authors
257
citations
Antecedents and consequences of Internet channel performance
Journal of Retailing and Consumer Services
·
2009
·
1 author
47
citations
Sports forecasting: a comparison of the forecast accuracy of prediction markets, betting odds and tipsters
Journal of Forecasting
·
2008
·
2 authors
190
citations
Customer Equity: An Integral Part of Financial Reporting
Journal of Marketing
·
2008
·
3 authors
165
citations
Does Uncertainty Matter? Consumer Behavior Under Three-Part Tariffs
Marketing Science
·
2007
·
3 authors
·
Open access
225
citations
Unternehmensbewertung auf der Basis von Kundenlebenswerten
Schmalenbach Journal of Business Research
·
2007
·
2 authors
·
Open access
15
citations
Ursachen eines Flatrate-Bias — Systematisierung und Messung der Einflussfaktoren
Schmalenbach Journal of Business Research
·
2006
·
2 authors
34
citations
Does Uncertainty Matter? Consumer Behaviour Under Three-Part Tariffs
SSRN Electronic Journal
·
2006
·
3 authors
·
preprint
·
Open access
45
citations
Paying Too Much and Being Happy about It: Existence, Causes, and Consequences of Tariff-Choice Biases
Journal of Marketing Research
·
2006
·
2 authors
·
Open access
392
citations
Evaluating channel performance in multi-channel environments
Journal of Retailing and Consumer Services
·
2006
·
3 authors
·
Open access
102
citations
Erlösquellen und Preismodelle für den Business-to-Consumer-Bereich im Internet
WIRTSCHAFTSINFORMATIK
·
2005
·
3 authors
46
citations
Measuring individual frictional costs and willingness-to-pay via name-your-own-price mechanisms
Journal of Interactive Marketing
·
2004
·
3 authors
117
citations
Financial-Chain-Management
WIRTSCHAFTSINFORMATIK
·
2004
·
3 authors
21
citations
Internet-Based Virtual Stock Markets for Business Forecasting
Management Science
·
2003
·
2 authors
282
citations
Measuring Consumers' Willingness to Pay at the Point of Purchase
Journal of Marketing Research
·
2002
·
2 authors
745
citations
Measuring Consumer Willingness to Pay at the Point of Purchase
SSRN Electronic Journal
·
2001
·
2 authors
·
preprint
·
Open access
105
citations
The Benefits of Bundling Strategies
Schmalenbach Business Review
·
2000
·
2 authors
·
Open access
59
citations
Flexible Preisgestaltung im Electronic Business
Gabler Verlag eBooks
·
2000
·
2 authors
·
chapter
25
citations
Auktionen als Instrument zur Erhebung von Zahlungsbereitschaften
Schmalenbach Journal of Business Research
·
1999
·
2 authors
·
Open access
49
citations
Mengenbezogene Preisdifferenzierung bei Dienstleistungen
·
1999
·
1 author
·
thesis
64
citations