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The Benefits of Bundling Strategies · Study

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ArticleThe Benefits of Bundling Strategies

Torsten Olderog2000

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Articlegreen2000

The Benefits of Bundling Strategies

Torsten Olderog · Bernd Skiera

59 citations·0/0 files stored·Schmalenbach Business Review

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Consumer Market Behavior and Pricing Merger and Competition Analysis Supply Chain and Inventory Management

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References

1933The Economics of Welfare 1976Commodity Bundling and the Burden of Monopoly 1990Options, Futures, and Other Derivative Securities.1989Multiproduct Monopoly, Commodity Bundling, and Correlation of Values 1984Gaussian Demand and Commodity Bundling 1990Optimal Bundle Pricing 1995A Graphical Analysis of Bundling 1997Bundling Information Goods: Pricing, Profits and Efficiency

Cited by

2005Erlösquellen und Preismodelle für den Business-to-Consumer-Bereich im Internet 2013Bundling decisions in supply chains 2015Pricing strategy & practice 2013A simulation-based approach to price optimisation of the mixed bundling problem with capacity constraints 2007COOPERATIVE PRICING IN DIGITAL VALUE CHAINS – THE CASE OF ONLINE MUSIC 2000Flexible Preisgestaltung im Electronic Business 2017

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Papers that cite the same references — the relational fallback while embeddings are still backfilling.

2001Aggregation and Disaggregation of Information Goods: Implications for Bundling, Site Licensing,and Micropayment Systemschapter · 6 shared references 2000Bundling and Competition on the Internetpreprint · 6 shared references 1997Bundling Information Goods: Pricing, Profits and Efficiencypreprint · 5 shared references 2005Bundling with Customer Self-Selection: A Simple Approach to Bundling Low-Marginal-Cost Goodsarticle · 5 shared references 2008Customized Bundle Pricing for Information Goods: A Nonlinear Mixed-Integer Programming Approacharticle · 5 shared references 2003Measuring Heterogeneous Reservation Prices for Product Bundlesarticle · 5 shared references

Details

Year2000

Typearticle

Published2000-04-01

VenueSchmalenbach Business Review

ISSN-L1439-2917

Languageen

Citations59

Files0 public / 0

ShelfConsumer Market Behavior and Pricing

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doi10.1007/bf03396614

openalex_workW3124602108

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5. The convenience and bundling trends

2020Dynamische Preisgestaltung in der digitalisierten Welt