Using Student Managed Businesses to Integrate the Business Curriculum.

Abstract

To teach business today requires that we go beyond classroom learning and encourage real world, cross-functional experiences and applied management decisionmaking. This paper describes an innovative approach that requires students to apply their function-specific knowledge of business, integrated with other functional areas, to an authentic environment. Working in small groups, students form management teams responsible for managing their own online businesses. They apply the business principles learned in their earlier foundation business courses to the new enterprise, supporting the goals of integration and enhanced students ’ learning to make them better prepared to be managers of the future.

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