Who is Hybridizing What? Insights on MNCs’ Employment Practices in Central Europe

Guglielmo Meardi

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International Business and FDI Global trade, sustainability, and social impact Global and Cross-Cultural Management

Abstract

Within an enlarged and more diverse EU, the opportunities have increased for international reorganization of production and, with this, for ‘coercive comparisons’ and efficiency-oriented transfers of practices. This chapter discusses the dynamics of transfer through longitudinal case studies of two foreign investors active in the region since the beginning of the economic transformation in Central Europe (CE). The two cases represent contrasting situations: a greenfield investment in a non-union site by a medium-sized German company, compared with a large Italian multinational company (MNC) investing in strongly unionized brownfield sites. These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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References

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