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The sweet taste of consistency in brand name sound & product/label shapes: Investigating appetitive responses in a dessert context and obstacles that suppress
16 references·0 citing·49 second hop
The sweet taste of consistency in brand name sound & product/label shapes: Investigating appetitive responses in a dessert context and obstacles that suppress (2016)The sweet taste of consistency in brand n…Advances in Consumer Research (2025)Advances in Consumer ResearchThe psychology of appraisal: Specific emotions and decision‐making (2015)The psychology of appraisal: …Predictive packaging design: Tasting shapes, typefaces, names, and sounds (2013)Predictive packaging design: …The sound of round: Evaluating the sound-symbolic role of consonants in the classic Takete-Maluma phenomenon. (2011)The sound of round: Evaluatin…Managing sensory expectations concerning products and brands: Capitalizing on the potential of sound and shape symbolism (2011)Managing sensory expectations…Crossmodal correspondences: A tutorial review (2011)Crossmodal correspondences: A…An integrative review of sensory marketing: Engaging the senses to affect perception, judgment and behavior (2011)An integrative review of sens…The Effectiveness of Print Advertising Stimuli in Evoking Elaborate Consumption Visions for Potential Travelers (2007)The Effectiveness of Print Ad…The Redux of Cognitive Consistency Theories: Evidence Judgments by Constraint Satisfaction. (2004)The Redux of Cognitive Consis…Measuring Attitude toward the Brand and Purchase Intentions (2004)Measuring Attitude toward the…Structural Dynamics of Cognition: From Consistency Theories to Constraint Satisfaction (2002)Structural Dynamics of Cognit…Synaesthesia? A window into perception, thought and language (2001)Synaesthesia? A window into p…Creating Brand Names With Meaning: The Use of Sound Symbolism (2000)Creating Brand Names With Mea…Explanatory Coherence (1989)Explanatory CoherenceAnalogical Mapping by Constraint Satisfaction (1989)Analogical Mapping by Constra…The Role of Imagery in Information Processing: Review and Extensions (1987)The Role of Imagery in Inform…Managing Brand Equity (1991)Marketing management: analysis. planning. implementation and control (2000)A Sound Idea: Phonetic Effects of Brand Names on Consumer Judgments (2004)Revisiting gender differences: What we know and what lies ahead (2014)Art and Illusion (2017)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Structural equation modeling in practice: A review and recommended two-step approach. 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References

  • 2025Advances in Consumer Research13,264 cited
  • 2004Measuring Attitude toward the Brand and Purchase Intentions1,807 cited
  • 2011An integrative review of sensory marketing: Engaging the senses to affect perception, judgment and behavior1,669 cited
  • 2011Crossmodal correspondences: A tutorial review1,617 cited
  • 2001Synaesthesia? A window into perception, thought and language1,583 cited
  • 1989Analogical Mapping by Constraint Satisfaction1,289 cited
  • 1987The Role of Imagery in Information Processing: Review and Extensions1,279 cited
  • 1989Explanatory Coherence1,074 cited
  • 2000Creating Brand Names With Meaning: The Use of Sound Symbolism453 cited
  • 2011Managing sensory expectations concerning products and brands: Capitalizing on the potential of sound and shape symbolism408 cited
  • 2004The Redux of Cognitive Consistency Theories: Evidence Judgments by Constraint Satisfaction.306 cited
  • 2011The sound of round: Evaluating the sound-symbolic role of consonants in the classic Takete-Maluma phenomenon.253 cited
  • 2007The Effectiveness of Print Advertising Stimuli in Evoking Elaborate Consumption Visions for Potential Travelers227 cited
  • 2013Predictive packaging design: Tasting shapes, typefaces, names, and sounds215 cited

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2015
The psychology of appraisal: Specific emotions and decision‐making
212 cited
  • 2002Structural Dynamics of Cognition: From Consistency Theories to Constraint Satisfaction198 cited
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