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The Service Innovation Handbook brings together the latest academic research, and leading examples of service organizations and consultancies, to outline what is involved in designing innovative services. It draws together research from services management, innovation studies, customer experience and design. This book provides a language and practical concepts to help readers start bringing these approaches into their own organizations. It’s aimed at people studying or working in contexts trying to tackle complex challenges through service innovation, who might come from backgrounds in design, user research, IT, management, policy or entrepreneurship.
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