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From Cautionary Chart-Topper to Friendly Beverage Anthem: Michael Jackson's “Billie Jean” and Pepsi's “Choice of a New Generation” Television Campaign
16 references·1 citing·27 second hop
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References

  • 1978Decoding Advertisements: Ideology and Meaning in Advertising1,313 cited
  • 1996Media Culture: Cultural Studies, Identity and Politics between the Modern and the Postmodern1,164 cited
  • 1988Unheard melodies: narrative film music1,038 cited
  • 1993Running with the devil: power, gender, and madness in heavy metal music942 cited
  • 1998The conquest of cool: business culture, counterculture, and the rise of hip consumerism852 cited
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  • 2003Media Culture828 cited
  • 1962The hidden persuaders814 cited
  • 1998Analysing Musical Multimedia560 cited
  • 2003Media Spectacle486 cited
  • 1993Dancing in the distraction factory: music television and popular culture425 cited
  • 1985Advertising, the uneasy persuasion: Its dubious impact on American Society418 cited
  • 1993Screening the Male: Exploring Masculinities in the Hollywood Cinema382 cited
  • 1987Rocking Around the Clock: Music Television, Postmodernism, and Consumer Culture353 cited
  • 2008Beyond the soundtrack: representing music in cinema309 cited
  • 1994Sound and vision: the music video reader

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298 cited

Cited by

  • 2019Studying the Study of Television Music and Sound5 cited