Article2016

Social value change, embeddedness and social entrepreneurship

Jan Velvin · Kristian Bjørnstad · Erling Krogh

18 citations0/0 files storedJournal of Enterprising Communities People and Places in the Global Economy

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Entrepreneurship Studies and Influences Rural development and sustainability Regional Development and Management Studies

Abstract

Purpose This study aims to explore the shift in social and cultural values in the wake of ongoing change; specifically, the degree of embeddedness of these values among farm-based entrepreneurs. The authors examine how this value-change-embeddedness continuum can further the development of theories in the field of social entrepreneurship. Design/methodology/approach The authors use an exploratory and a descriptive approach when interviewing eight farmers and members of their respective households. The sample encompasses almost all the providers of farm-based tourism in this particular area of rural Norway. The empirical materials form the basis for selecting our theoretical approach, one of which is a structural life-mode analysis. Findings The findings show that the social value of self-reliance, when taken to extremes, can hinder the growth of deeper commercial cooperation between farmers. This constitutes a challenge to efficiency and effectiveness on a larger scale, given a need for both independence and interdependence together with flexible entrepreneurial network cooperation in social entrepreneurship. The findings also indicate that social entrepreneurship does not necessarily have to include a cognitive shift in values and roles for the exclusion of a productive entrepreneurial identity. Originality/value By focusing on value changes in social entrepreneurship, this paper addresses a significant gap in the entrepreneurship literature relating to the process of value creation. By using the structural life-mode analysis, this study identifies the underlying value changes that are fundamental to entrepreneurial processes, allowing that process to unfold and take hold to the betterment of affected farm-based communities.

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References

1990The consequences of modernity 1980Outline of a Theory of Practice.2020Modernity and Self-Identity: Self and Society in the Late Modern Age 2000The Promise of Entrepreneurship as a Field of Research 1982Phenomenology of Perception 1997The Theory, Practice, and Evaluation of the Phenomenological Method as a Qualitative Research Procedure 2010Social Entrepreneurship: Why We Don't Need a New Theory and How We Move Forward From Here 2002The effects of embeddedness on the entrepreneurial process

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