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Kundenbindung und Abhängigkeitsbeziehungen · Study

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ChapterKundenbindung und Abhängigkeitsbeziehungen

Wulff Plinke2003

Chapter2003

Kundenbindung und Abhängigkeitsbeziehungen

Wulff Plinke · Albrecht Söllner

22 citations·0/0 files stored·Gabler Verlag eBooks

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Customer Service Quality and Loyalty Consumer Market Behavior and Pricing Customer churn and segmentation

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References

1994The Commitment-Trust Theory of Relationship Marketing 1976Markets and Hierarchies: Analysis and Antitrust Implications.1990The measurement and antecedents of affective, continuance and normative commitment to the organization 1985The economic institutions of capitalism firms, markets, relational contracting 1962Power-Dependence Relations 1959The Social Psychology of Groups 1992The Use of Pledges to Build and Sustain Commitment in Distribution Channels 1992Do Norms Matter in Marketing Relationships?

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2001Customer Relationship Management Interdisziplinäre Grundlagen der systematischen Kundenorientierung 2004Kundenbindung im Industriegütergeschäft 2011Eine Analyse zentraler Aspekte der Finanzkommunikation nicht börsennotierter Unternehmen mit Hilfe der Critical Incident Technique 2005Industriegütermarketing

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1999Asymmetrical Commitment in Business Relationshipsarticle · 18 shared references 1996Interdependency, Contracting, and Relational Behavior in Marketing Channelsarticle · 11 shared references 2007A Comparative Longitudinal Analysis of Theoretical Perspectives of Interorganizational Relationship Performancearticle · 11 shared references 2001Social Exchange Theory and Research on Business-to-Business Relational Exchangearticle · 11 shared references 2008A dyadic approach to the impact of differences in organizational culture on relationship performancearticle · 11 shared references 2004The Effect of Relational Exchange Between the Service Provider and the Customer on the Customer's Perception of Valuearticle · 11 shared references

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Year2003

Typechapter

Published2003-01-01

VenueGabler Verlag eBooks

Languagede

Citations22

Files0 public / 0

ShelfCustomer Service Quality and Loyalty

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doi10.1007/978-3-322-99464-6_3

openalex_workW2476396362

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