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Agency and Communion as a Framework to Understand Consumer Behavior · Study

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ChapterAgency and Communion as a Framework to Understand Consumer Behavior

Didem Kurt2015

Chapter2015

Agency and Communion as a Framework to Understand Consumer Behavior

Didem Kurt · Jeremy A. Frimer

15 citations·0/0 files stored·Cambridge University Press eBooks

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Consumer Behavior in Brand Consumption and Identification Consumer Retail Behavior Studies Consumer Behavior and Market Dynamics

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References

1956The Presentation of Self in Everyday Life.1991Culture and the Self: Implications for Cognition, Emotion, and Motivation 1983Culture's Consequences: International Differences in Work-Related Values.1974The measurement of psychological androgyny.2002A model of (often mixed) stereotype content: Competence and warmth respectively follow from perceived status and competition.1989A Social Psychologist Discovers Chicago Sociology 1997Dimensions of Brand Personality 2006Universal dimensions of social cognition: warmth and competence

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Year2015

Typechapter

Published2015-09-09

VenueCambridge University Press eBooks

Languageen

Citations15

Files0 public / 0

ShelfConsumer Behavior in Brand Consumption and Identification

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doi10.1017/cbo9781107706552.017

openalex_workW2478660896

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