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Self-Image of Elderly and Non-Elderly Consumers: Implications for Marketing Managers · Study

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ChapterSelf-Image of Elderly and Non-Elderly Consumers: Implications for Marketing Managers

A. Ben Oumlil2015

Chapter2015

Self-Image of Elderly and Non-Elderly Consumers: Implications for Marketing Managers

0 citations·0/0 files stored·Developments in marketing science: proceedings of the Academy of Marketing Science

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Aging and Gerontology Research Consumer Behavior and Marketing Influence Consumer Behavior in Brand Consumption and Identification

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References

1979Conceiving the self 1982Self-Concept in Consumer Behavior: A Critical Review 1967Consumer Self-Concept, Symbolism and Market Behavior: A Theoretical Approach 1977Age Differences in Information Processing: A Perspective on the Aged Consumer 1985The Elderly Consumer and Adoption of Technologies 1968A Study of the Influence of Image Congruence on Consumer Choice 1971Self-Concept and Brand Preference 1978Profiling the Shopping Behavior of Elderly Consumers

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Year2015

Typechapter

Published2015-01-01

VenueDevelopments in marketing science: proceedings of the Academy of Marketing Science

ISSN-L2363-6165

Languageen

Citations0

Files0 public / 0

ShelfAging and Gerontology Research

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doi10.1007/978-3-319-17055-8_58

openalex_workW2479474113

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