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As we navigate urban spaces, the lived environment of the public sphere becomes a semiotic construct with discursive functions. Especially in multilingual contexts, we are awash in language, and studies in the burgeoning field of Linguistic Landscape (LL) research seek to document and explain the meanings of public displays of language in multilingual settings. The central concern of this study is with the role of a minority language, Spanish, in the life of a rural Oregon town that to the casual observer is a typical monolingual community but which is actually home to a population in which 34% report speaking Spanish as their home language. This research begins with an analysis of quantitative data on the number and types of displays of language that are visible in public places, and this is followed by qualitative data that was gathered from interviews with resident participants in the LL. This ethnographic methodology answers the call of recent LL scholars (Malinowski, 2009; Blommaert, 2013) for more qualitative approaches that can adequately describe the roles played by competing languages. These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.
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Papers that cite the same references — the relational fallback while embeddings are still backfilling.
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