SZodixStudyAcademic Library

Shelves Open access

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Markenmanagement in internationalen Dienstleistungsmärkten · Study

ChapterShelves

ChapterMarkenmanagement in internationalen Dienstleistungsmärkten

Dieter Ahlert2005

Chapter2005

Markenmanagement in internationalen Dienstleistungsmärkten

Dieter Ahlert · Heiner Evanschitzky · David M. Woisetschläger

6 citations·0/0 files stored·Gabler Verlag eBooks

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

Marketing and Advertising Strategies Consumer Behavior in Brand Consumption and Identification Corporate Identity and Reputation

Abstract

No abstract was published for this record.

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Citations in this library

Citation map →

Stored only when both papers are in the corpus — 6 citations exist upstream.

References

1983Culture's Consequences: International Differences in Work-Related Values.1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity 1977The Internationalization Process of the Firm—A Model of Knowledge Development and Increasing Foreign Market Commitments 2018Culture's Consequences 1988The Confucius connection: From cultural roots to economic growth 1975THE INTERNATIONALIZATION OF THE FIRM ? FOUR SWEDISH CASES 2000Strategic Brand Management: Building, Measuring, and Managing Brand Equity.2002Hofstede's model of national cultural differences and their consequences: A triumph of faith - a failure of analysis

Related works

Explore the map →

Papers that cite the same references — the relational fallback while embeddings are still backfilling.

2007Psychic Distance and Australian Export Market Selectionarticle · 10 shared references 2006Developing a multidimensional instrument to measure psychic distance stimuliarticle · 8 shared references 2009Psychic Distance, its Impact and Coping Modesarticle · 8 shared references 2010Beyond Hofstede and GLOBE: Improving the quality of cross-cultural researcheditorial · 7 shared references 2008From “Distance” to “Friction”: Substituting Metaphors and Redirecting Intercultural Researcharticle · 7 shared references 2007Operationalizing Psychic Distance: A Revised Approacharticle · 7 shared references

Details

Year2005

Typechapter

Published2005-01-01

VenueGabler Verlag eBooks

Languagede

Citations6

Files0 public / 0

ShelfMarketing and Advertising Strategies

Identifiers

doi10.1007/978-3-322-90866-7_9

openalex_workW2481555073

Links

Imported from OpenAlex (CC0) — nothing here is generated.