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Profilierung von Marken mit Sponsoring und Events · Study

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ChapterProfilierung von Marken mit Sponsoring und Events

Christoph Burmann2005

Chapter2005

Profilierung von Marken mit Sponsoring und Events

Christoph Burmann · Axel Nitschke

9 citations·0/0 files stored·Springer eBooks

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Marketing and Advertising Strategies Digital Marketing and Social Media Consumer Behavior in Brand Consumption and Identification

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References

1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity 1998Consumers and Their Brands: Developing Relationship Theory in Consumer Research 1999Building Brand Image Through Event Sponsorship: The Role of Image Transfer 1997A model of image creation and image transfer in event sponsorship 2001Understanding sponsorship effects 1999Relatedness, Prominence, and Constructive Sponsor Identification 2004Assessing the Effectiveness of Sport Sponsorships — An Empirical Examination 2001Sponsorship and recall of sponsors

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2011Sponsorship‐linked marketing: a set of research propositionsarticle · 7 shared references 2014The Impact of the Effectiveness of Sponsorship on Image and Memorizing: Role of Congruence and Relational Proximityother · 7 shared references 2004Building contemporary brands: a sponsorship-based strategyarticle · 6 shared references 2008Measuring the Effectiveness of Sponsorship of an Elite Intercollegiate Football Programarticle · 6 shared references 2009The Matching Effect of Brand and Sporting Event Personality: Sponsorship Implicationsarticle · 6 shared references 2013Sponsorship effects on brand image: The role of exposure and activity involvementarticle · 6 shared references

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Year2005

Typechapter

Published2005-01-01

VenueSpringer eBooks

Languagede

Citations9

Files0 public / 0

ShelfMarketing and Advertising Strategies

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doi10.1007/978-3-322-84747-8_16

openalex_workW2481970406

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