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Warentest und Konsumgüter-Marketing
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Warentest und Konsumgüter-Marketing (1984)Warentest und Konsumgüter-MarketingDas Informationsverhalten des Konsumenten und seine Konsequenzen für das Marketing (1986)Das Informationsverhalten des…The magical number seven, plus or minus two: Some limits on our capacity for processing information. (1956)The magical number seven, plus or minus two: Some limits on our capacity for processing information. (1994)A Theory of Cognitive Dissonance (2017)
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  • 1986Das Informationsverhalten des Konsumenten und seine Konsequenzen für das Marketing11 cited

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