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A Theory of Belief, Attitude, Intention, and Behavior Extended to the Domain of Corrective Advertising
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A Theory of Belief, Attitude, Intention, and Behavior Extended to the Domain of Corrective Advertising (1992)A Theory of Belief, Attitude, Intention, …Deception by Implication: An Experimental Investigation (1988)Deception by Implication: An …Product Recall Communications: the Effects of Source, Media, and Social Responsibility Information (1985)Product Recall Communications…Marketing's "Scarlet Letter": The Theory and Practice of Corrective Advertising (1984)Marketing's "Scarlet Letter":…Day-after Recall of Listerine Corrective Commercials (1983)Day-after Recall of Listerine…Corrective Advertising and Affirmative Disclosure Statements: Their Potential for Confusing and Misleading the Consumer (1982)Corrective Advertising and Af…A Controlled Field Study of Corrective Advertising Using Multiple Exposures and a Commercial Medium (1980)A Controlled Field Study of C…A Longitudinal Study of Corrective Advertising (1978)A Longitudinal Study of Corre…An Experimental Evaluation of a Proposed Corrective Advertising Remedy (1976)An Experimental Evaluation of…A Behavior Theory Approach to the Relations between Beliefs about an Object and the Attitude Toward the Object (1976)A Behavior Theory Approach to…Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Belief, Attitude, Intention a…Perseverance in self-perception and social perception: Biased attributional processes in the debriefing paradigm. (1975)Understanding Attitudes and Predicting Social Behavior (1980)The Effects of Advertiser Reputation and Extremity of Advertising Claim on Advertising Effectiveness (1990)Handbook of Research on Socio-Technical Design and Social Networking Systems (2009)A Cognitive Psychology of Mass Communication (2013)The Impact of Television Advertising: Learning Without Involvement (1965)Handbook of Industrial and Organizational Psychology. (1977)Information Response Models: An Integrated Approach (1982)Measuring Attitude toward the Brand and Purchase Intentions (2004)Damage from Corrective Advertising: Causes and Cures (2008)Advances in Consumer Research (2025)Experimental Design: Procedures for the Behavioral Sciences. (1969)Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude? (1981)Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude? (2000)Experimental Design: Procedures for the Behavioral Sciences (2013)Signaling the Green Sell: The Influence of Eco-Label Source, Argument Specificity, and Product Involvement on Consumer Trust (2014)Comparison Advertising: Problems and Potential (1975)Deception in Advertising: A Conceptual Approach (1975)Identifying Misleading Advertising (1981)Misinformation and Its Correction (2012)Misinformation, disinformation, and violent conflict: From Iraq and the “War on Terror” to future threats to peace. (2013)Navigating by the Stars: Investigating the Actual and Perceived Validity of Online User Ratings (2015)Statistical principles in experimental design. (1962)Statistical Principles in Experimental Design (2003)Encoding Under Trust and Distrust: The Spontaneous Activation of Incongruent Cognitions. (2004)Voluntary Engagement in an Open Web-Based Encyclopedia: Wikipedians and Why They Do It (2009)Fact-Checking: A Meta-Analysis of What Works and for Whom (2019)A Model for Predictive Measurements of Advertising Effectiveness (1961)Storage and verification stages in processing concepts (1971)Some Internal Psychological Factors Influencing Consumer Choice (1976)Dimensions of Consumer Expertise (1987)Tourism as experience (1998)Assessing Three Sources of Misresponse to Reversed Likert Items (2008)Detecting and Correcting Deceptive Advertising (1979)Television Advertising Disclosures: An Empirical Assessment (2002)What Exactly Is Marketing and Public Policy? Insights for JPPM Researchers (2021)Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology (1989)The theory of planned behavior (1991)Common method biases in behavioral research: A critical review of the literature and recommended remedies. (2003)The Hidden Crisis in Product‐harm Crisis Management (1994)Parameters for Crisis Communication (2010)The Handbook of Crisis Communication (2010)Conjoint Analysis in Consumer Research: Issues and Outlook (1978)The Role of Attitude toward the Ad as a Mediator of Advertising Effectiveness: A Test of Competing Explanations (1986)The Technology Acceptance Model: Its past and its future in health care (2009)
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References

  • 1975Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research36,736 cited
  • 1976A Behavior Theory Approach to the Relations between Beliefs about an Object and the Attitude Toward the Object437 cited
  • 1988Deception by Implication: An Experimental Investigation95 cited
  • 1984Marketing's "Scarlet Letter": The Theory and Practice of Corrective Advertising70 cited
  • 1982Corrective Advertising and Affirmative Disclosure Statements: Their Potential for Confusing and Misleading the Consumer63 cited
  • 1978A Longitudinal Study of Corrective Advertising60 cited
  • 1976An Experimental Evaluation of a Proposed Corrective Advertising Remedy58 cited
  • 1985Product Recall Communications: the Effects of Source, Media, and Social Responsibility Information47 cited
  • 1980A Controlled Field Study of Corrective Advertising Using Multiple Exposures and a Commercial Medium31 cited
  • 1983Day-after Recall of Listerine Corrective Commercials26 cited

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