Book2012

Consumer Culture and the Media

49 citations0/0 files storedPalgrave Macmillan UK eBooks

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Consumer Behavior in Brand Consumption and Identification Cultural, Social, and Media Studies Cultural, Media, and Literary Studies

Abstract

How did consumer culture become synonymous with westernised societies? Iqani argues that it is the way it is promoted by media texts. She provides a detailed analysis of publicly displayed consumer ma

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