Role of Culture in the Design and Evaluation of Consumer Products

Abstract

This era of globalization has created a transnational exchange of people, trade, technologies, and innovations (Shome and Hegde, 2002). Consumers from different cultures have been reported to display different opinions, inclinations, and values and still continue to be hesitant to try new, foreign products (Suh and Kwon, 2002). This has serious implications in the consumer product domain where success is attributed by high sales of a product, and it is crucial that customers like what they see. For instance, Dell, which is an extremely successful computer manufacturer worldwide, Introduction .............................................................................................................. 41 Background on Culture ............................................................................................ 43 Background on the Impact of Culture on Consumer Products ................................46

Cite this work

No public copy is stored for this record, so only the metadata is cited.

Stored only when both papers are in the corpus — 2 citations exist upstream.

Papers that cite the same references — the relational fallback while embeddings are still backfilling.