Organization Identity

Abstract

Organizations not only play an increasingly active role in today’s society but also address everyday necessities and concerns of individuals. To achieve a competitive advantage, it is becoming more and more necessary that organizations perform efficiently in order to survive. As organizations can be defined as a group of people who work together to obtain common results, it is imperative that all its constituents represent themselves as part of the whole. Essential issues belonging to self-identity such as: who is the organization, what it does, for whom it operates, and what its core values are can be answered by building a Business Model. In this context, the Business Model and artifacts like the Business Motivation Model, which help to specify the enterprise business architecture, can be complementary. This paper shows how the Portuguese Air Force developed its generic Business Model and describes two example of application in the strategic and operational levels.

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