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AN EXAMINATION OF THE BRAND RELATIONSHIP QUALITY SCALE IN THE EVALUATION OF RESTAURANT BRANDS
9 references·3 citing·39 second hop
AN EXAMINATION OF THE BRAND RELATIONSHIP QUALITY SCALE IN THE EVALUATION OF RESTAURANT BRANDS (2005)AN EXAMINATION OF THE BRAND RELATIONSHIP …Brand personality and consumer self-expression: Single or dual carriageway? (2001)Brand personality and consume…Handbook of relationship marketing (2000)Handbook of relationship mark…Conceptualising brand personality: A review and research propositions (2000)Conceptualising brand persona…Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)Consumers and Their Brands: D…Building Strong Brands (1995)Building Strong BrandsLISREL 7 : user's reference guide (1989)LISREL 7 : user's reference g…Possessions and the Extended Self (1988)Possessions and the Extended …The act frequency approach to personality. (1983)The act frequency approach to…A Paradigm for Developing Better Measures of Marketing Constructs (1979)A Paradigm for Developing Bet…How festival brand equity influences loyalty: the mediator effect of satisfaction (2022)How festival brand equity inf…Tourism, environment and hotel management: an innovative perspective to address modern trends in contemporary tourism management (2021)Tourism, environment and hote…Environmental Actions and Consumer Participation: Which Impacts on Brand Relationship? The Multiple Realities of the Hospitality Sector (2020)Environmental Actions and Con…"General Intelligence," Objectively Determined and Measured (1904)Family resemblances: Studies in the internal structure of categories (1975)Structures of personality and their relevance to psychopathology. (1994)Personality (2001)Personality in its natural habitat: Manifestations and implicit folk theories of personality in daily life. (2006)The Concept of Mind (2006)Coefficient Alpha and the Internal Structure of Tests (1951)The Theory of Buyer Behavior (1971)The Nature and Scope of Marketing (1976)Trust and TAM in Online Shopping: An Integrated Model1 (2003)\nThe use of partial least squares path modeling in international marketing (2009)The Principles of Psychology (1891)Purity and Danger: An Analysis of Concepts of Pollution and Taboo (1967)Attachment and Loss (1969)Whence Consumer Loyalty? (1999)Whence Consumer Loyalty? (1999)Dimensions of Brand Personality (1997)Marketing management: analysis. planning. implementation and control (2000)Branding places: applying brand personality concept to cities (2010)The effects of social media on emotions, brand relationship quality, and word of mouth: An empirical study of music festival attendees (2014)The influence of social media interactions on consumer–brand relationships: A three-country study of brand perceptions and marketing behaviors (2015)Measuring Service Quality: A Reexamination and Extension (1992)Consumer perceived value: The development of a multiple item scale (2001)Customer Engagement Behavior: Theoretical Foundations and Research Directions (2010)Veganism, a new hotel paradigm: Exploring the attributes of vegan-friendly hotels and guest approach behaviors (2023)The Company and the Product: Corporate Associations and Consumer Product Responses (1997)Strategic Brand Management: Building, Measuring, and Managing Brand Equity. (2000)Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)Evaluating Goodness-of-Fit Indexes for Testing Measurement Invariance (2002)PLS-SEM: Indeed a Silver Bullet (2011)lavaan : An R Package for Structural Equation Modeling (2012)Assessing destination brand equity: An integrated approach (2013)Destination Personality, Affective Image, and Behavioral Intentions in Domestic Urban Tourism (2013)Does country-of-origin brand personality generate retail customer lifetime value? A Big Data analytics approach (2017)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Understanding Customer Experience Throughout the Customer Journey (2016)The role of multichannel integration in customer relationship management (2004)Power to all our friends? Living with imbalance in supplier–retailer relationships (2005)The roles of brand community and community engagement in building brand trust on social media (2014)
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References

  • 1979A Paradigm for Developing Better Measures of Marketing Constructs16,553 cited
  • 1988Possessions and the Extended Self9,050 cited
  • 1998Consumers and Their Brands: Developing Relationship Theory in Consumer Research7,540 cited
  • 1989LISREL 7 : user's reference guide6,783 cited
  • 1995Building Strong Brands4,432 cited
  • 1983The act frequency approach to personality.786 cited
  • 2000Handbook of relationship marketing380 cited
  • 2001Brand personality and consumer self-expression: Single or dual carriageway?175 cited
  • 2000Conceptualising brand personality: A review and research propositions90 cited

Cited by

  • 2021Tourism, environment and hotel management: an innovative perspective to address modern trends in contemporary tourism management32 cited
  • 2020Environmental Actions and Consumer Participation: Which Impacts on Brand Relationship? The Multiple Realities of the Hospitality Sector22 cited
  • 2022How festival brand equity influences loyalty: the mediator effect of satisfaction10 cited

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