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Successful Wine Marketing · Study

BookSuccessful Wine Marketing

Kirby Moulton2001

Book2001

Successful Wine Marketing

Kirby Moulton · James T. Lapsley

47 citations·0/0 files stored·Springer eBooks

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Wine Industry and Tourism Marketing and Advertising Strategies Consumer Market Behavior and Pricing

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2009New uses for old traditional farm buildings: The case of the underground wine cellars in Spain 2014Drinking cheaply: the demand for basic wine in Italy 2006Key factors of success in today's wine sector 2024Three decades of research on wine marketing 2007Gratuity purchasing at wineries: an investigation of the determining factors 2006Gratuity purchasing at wineries: the role of gratitude and obligation in purchases by winery visitors 2004A Tale of Two Wine Regions 2020Drinking “Green”: What Drives Organic Wine Consumption in an Emerging Wine Market

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Year2001

Typebook

Published2001-01-01

VenueSpringer eBooks

Languageen

Citations47

Files0 public / 0

ShelfWine Industry and Tourism

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doi10.1007/978-0-387-29965-5

openalex_workW2484601518

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