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Successful Wine Marketing
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Successful Wine Marketing (2001)Successful Wine MarketingThree decades of research on wine marketing (2024)Three decades of research on …PECULIARITIES OF POLISH WINE CONSUMERS: IMPLICATIONS FOR WINE BUSINESS MANAGEMENT (2024)PECULIARITIES OF POLISH WINE …Drinking “Green”: What Drives Organic Wine Consumption in an Emerging Wine Market (2020)Drinking “Green”: What Drives…Influence of extrinsic factors on consumers' choice at segmented wine events (2019)Influence of extrinsic factor…Writing cases to advance wine business research and pedagogy (2016)Writing cases to advance wine…Drinking cheaply: the demand for basic wine in Italy (2014)Drinking cheaply: the demand …Il comportamento del consumatore/degustatore nel Wine Marketing. Una prospettiva per l'Italian Way of Wine (2013)Il comportamento del consumat…Understanding wine purchase and consumption behavior: a market segmentation proposal (2011)Understanding wine purchase a…Collective Wine Export Promotion in Transitional Countries: The Case of Croatia (2010)Collective Wine Export Promot…New uses for old traditional farm buildings: The case of the underground wine cellars in Spain (2009)New uses for old traditional …Twisting Tradition: Consumers' Behavior Toward Alternative Closures (2008)Twisting Tradition: Consumers…Gratuity purchasing at wineries: an investigation of the determining factors (2007)Gratuity purchasing at wineri…Key factors of success in today's wine sector (2006)Key factors of success in tod…Gratuity purchasing at wineries: the role of gratitude and obligation in purchases by winery visitors (2006)Gratuity purchasing at wineri…Wine tourism experiences in New Zealand: an exploratory study (2005)Wine tourism experiences in N…A Tale of Two Wine Regions (2004)A Tale of Two Wine RegionsA Conceptual Model of Service Quality and Its Implications for Future Research (1985)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)Research methods for business: A skill building approach (1993)The influence of individual characteristics, product attributes and usage situations on consumer behaviour: An exploratory study of the New Zealand, Australian, UK and US wine markets (2008)Distribution Channels for Wine Tourism in New Zealand (2012)Distribution Channels for Wine Tourism in New Zealand (2012)American vintage: the rise of American wine (2001)Restructuring the French Wine Industry: The Case of the Loire (2007)Mitigating demand uncertainty across a winery's sales channels through postponement (2008)Champagne: the challenge of value co-creation through regional brands (2019)A Consumer Approach to Branded Wines (1986)Marketing Planning for Wine (1990)Erratum (1991)Branding and the Cyprus wine industry (2008)A mapping framework for assessing Supply Chain resilience (2012)Exploring critical success factors for Napa’s wine tourism industry from a demand perspective (2016)The world's wine markets: globalization at work. 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(1988)The effect of environmental status signaling on Organically-produced wine purchase intentions (2023)A curious tale of wine labelling: how the colour of a wine label influences purchase intention (2024)Not all who proclaim to be green are really green: analysis of intention behavior gap through a systematic review of literature (2024)The ‘real thing’: Branding authenticity in the luxury wine trade (2005)Software survey: VOSviewer, a computer program for bibliometric mapping (2009)How to conduct a bibliometric analysis: An overview and guidelines (2021)Competitive Advantage in the World of Wine—An Analysis of Differentiation Strategies Developed by Sectoral Brands in the Global Market (2025)Promoting experiences in wine tourism and hospitality: setting a research agenda (2025)Sustainability and Quality in Wine Pricing: Insights from the Primitivo E-Commerce Market (2025)
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  • 2009New uses for old traditional farm buildings: The case of the underground wine cellars in Spain74 cited
  • 2014Drinking cheaply: the demand for basic wine in Italy43 cited
  • 2006Key factors of success in today's wine sector42 cited
  • 2024Three decades of research on wine marketing34 cited
  • 2007Gratuity purchasing at wineries: an investigation of the determining factors21 cited
  • 2020Drinking “Green”: What Drives Organic Wine Consumption in an Emerging Wine Market18 cited
  • 2004A Tale of Two Wine Regions18 cited
  • 2006Gratuity purchasing at wineries: the role of gratitude and obligation in purchases by winery visitors18 cited
  • 2008Twisting Tradition: Consumers' Behavior Toward Alternative Closures17 cited
  • 2005Wine tourism experiences in New Zealand: an exploratory study14 cited
  • 2016Writing cases to advance wine business research and pedagogy9 cited
  • 2011Understanding wine purchase and consumption behavior: a market segmentation proposal8 cited
  • 2013Il comportamento del consumatore/degustatore nel Wine Marketing. Una prospettiva per l'Italian Way of Wine6 cited
  • 2024PECULIARITIES OF POLISH WINE CONSUMERS: IMPLICATIONS FOR WINE BUSINESS MANAGEMENT

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4 cited
  • 2010Collective Wine Export Promotion in Transitional Countries: The Case of Croatia4 cited
  • 2019Influence of extrinsic factors on consumers' choice at segmented wine events3 cited