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Interaction and Network Approach to Business Marketing: A Review and Evaluation · Study

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ChapterInteraction and Network Approach to Business Marketing: A Review and Evaluation

Kristian Möller1995

Chapter1995

Interaction and Network Approach to Business Marketing: A Review and Evaluation

Kristian Möller

24 citations·0/0 files stored·Springer eBooks

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Marketing and Advertising Strategies Customer Service Quality and Loyalty Digital Marketing and Social Media

Abstract

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Citations in this library

Stored only when both papers are in the corpus — 24 citations exist upstream.

References

1987The Economic Institutions of Capitalism 1969The social psychology of organizing 1987Developing Buyer-Seller Relationships 1959The Social Psychology of Groups 1990A Model of Distributor Firm and Manufacturer Firm Working Partnerships 1982Interpersonal Relations: A Theory of Interdependence 2021Sociological Paradigms and Organisational Analysis: Elements of the Sociology of Corporate Life 1989Price, Authority, and Trust: From Ideal Types to Plural Forms

Cited by

2019Benchmarking the strategic roles of the project management office (PMO) when developing business ecosystems 1995Marrying service providers and their clients: A relationship approach to services management 2013Cross‐border M&A as a trigger for network change in the Russian bakery industry

Details

Year1995

Typechapter

Published1995-01-01

VenueSpringer eBooks

Languageen

Citations24

Files0 public / 0

ShelfMarketing and Advertising Strategies

Identifiers

doi10.1007/978-94-011-0645-0_19

openalex_workW2485522946

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