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Management von Ad-hoc-Krisen
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Management von Ad-hoc-Krisen (2005)Management von Ad-hoc-KrisenMarketing Weiterdenken in der marktorientierten Unternehmensführung (2020)Marketing Weiterdenken in der…Social Media Monitoring Tools as Instruments of Strategic Issues Management (2012)Social Media Monitoring Tools…Managing Strategic Surprise by Response to Weak Signals (1975)Reframing Business: When the Map Changes the Landscape (2001)MANAGING PUBLIC RELATIONS (2018)From Marketing Mix to Relationship Marketing (1994)Strengthening the Satisfaction-Profit Chain (2000)Evolving to a New Dominant Logic for Marketing (2003)
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  • 2012Social Media Monitoring Tools as Instruments of Strategic Issues Management9 cited
  • 2020Marketing Weiterdenken in der marktorientierten Unternehmensführung9 cited

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