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Abnutzbarkeit und Nutzungsdauer von Marken · Study

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ChapterAbnutzbarkeit und Nutzungsdauer von Marken

Heribert Meffert2005

Chapter2005

Abnutzbarkeit und Nutzungsdauer von Marken

Heribert Meffert · Christoph Burmann

10 citations·0/0 files stored·Springer eBooks

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Consumer Behavior in Brand Consumption and Identification Marketing and Advertising Strategies Intellectual Property Law

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1990Consumer Evaluations of Brand Extensions 1996Brand Loyalty: The Link between Attitude and Behavior 1977Extending the product life cycle 1998Abnutzbarkeit und Nutzungsdauer von Marken Ein Beitrag zur steuerlichen Behandlung von Warenzeichen 1982Preismanagement

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Year2005

Typechapter

Published2005-01-01

VenueSpringer eBooks

Languagede

Citations10

Files0 public / 0

ShelfConsumer Behavior in Brand Consumption and Identification

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doi10.1007/978-3-322-84747-8_14

openalex_workW2486841307

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