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Abnutzbarkeit und Nutzungsdauer von Marken
5 references·0 citing·23 second hop
Abnutzbarkeit und Nutzungsdauer von Marken (2005)Abnutzbarkeit und Nutzungsdauer von MarkenAbnutzbarkeit und Nutzungsdauer von Marken Ein Beitrag zur steuerlichen Behandlung von Warenzeichen (1998)Abnutzbarkeit und Nutzungsdau…Brand Loyalty: The Link between Attitude and Behavior (1996)Brand Loyalty: The Link betwe…Consumer Evaluations of Brand Extensions (1990)Consumer Evaluations of Brand…Preismanagement (1982)PreismanagementExtending the product life cycle (1977)Extending the product life cy…Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Accounting for brands in France and Germany compared with IAS 38 (intangible assets) (2001)Markenprofilierung und Markentransfer (2007)Diffusion of Innovations 1 (2019)Herausforderungen und Aufgaben des Markenmanagements (2019)EXPLOIT THE PRODUCT LIFE CYCLE (1965)Product Life Cycles as Marketing Models (1967)Validity of the Product Life Cycle (1969)Portfolio analysis and the product life cycle (1982)Market Adaptation as a Process in the Product Life Cycle of Radical Innovations and High Technology Products (1988)The product life cycle revisited: an integrative review and research agenda (2022)The psychology of interpersonal relations. (1958)Strategic Brand Concept-Image Management (1986)Developing and validating a multidimensional consumer-based brand equity scale (2001)Brands and Branding: Research Findings and Future Priorities (2006)A Logit Model of Brand Choice Calibrated on Scanner Data (1983)Double Jeopardy Revisited (1990)Managing Brand Equity (1991)The Psychological Continuum Model: A Conceptual Framework for Understanding an Individual's Psychological Connection to Sport (2001)Relationship quality as a predictor of B2B customer loyalty (2006)Destination image and tourist loyalty: A meta-analysis (2013)Einzelerlös-, Einzelkosten- und Deckungsbeitragsrechnung als Kern einer ganzheitlichen Führungsrechnung (1992)
this work references cited by second hop

References

  • 1990Consumer Evaluations of Brand Extensions3,266 cited
  • 1996Brand Loyalty: The Link between Attitude and Behavior581 cited
  • 1977Extending the product life cycle57 cited
  • 1998Abnutzbarkeit und Nutzungsdauer von Marken Ein Beitrag zur steuerlichen Behandlung von Warenzeichen49 cited
  • 1982Preismanagement49 cited

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