Market Adaptation as a Process in the Product Life Cycle of Radical Innovations and High Technology Products

Abstract

Sales for radically new products often depend on the development of an associated infrastructure. This is particularly true in the case of hightechnology innovations. This infrastructure reflects society's and/or industry's adaptation to the new product's potential or capability. Supportive infrastructure developments can hasten product growth in early stages of the product life cycle or retard growth in their absence. Shelby McIntyre shares his thoughts about the role of infrastructure in this perspective and presents useful guidelines for evaluating its impact. A radical innovation lives or dies, in part, by a company's vision and commitment to developing its long term potential. It is in this sense that a product or innovation can be “ahead of its time” (i.e., ahead of its infrastructure).

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