Investigating the Moderating Roles of Age and Ethnicity in Mobile Commerce Acceptance

Uchenna Cyril Eze · Yew Siang Poong

4 citations0/0 files storedAdvances in religious and cultural studies (ARCS) book series

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

Technology Adoption and User Behaviour Consumer Behavior and Marketing Influence Health, Technology, Consumer Behavior

Abstract

Mobile commerce (m-commerce) is becoming a major aspect of our human endeavours with the advancements in wireless technology. However, acceptance of m-commerce by consumers is critical to the successful implementation of m-commerce system by business organizations. This chapter examines key factors that influence mobile commerce adoption, and the moderating roles of age and ethnicity. The conceptual framework is underpinned on an extended technology acceptance model. The survey data was collected from participants selected from Malaysia. The analysis was based on 260 valid responses, and the findings reveal that age and ethnicity moderate behavioral intention to adopt m-commerce. Different age groups exhibit different perceptions. Further, cost and subjective norm become more important as age increases, while perceived usefulness becomes more significant as age decreases. Perceived cost and subjective norm are the common predictors for m-commerce adoption regardless of ethnicity. The contributions to research and practice including suggestions for future studies are discussed.

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Citations in this library

Citation map →

Stored only when both papers are in the corpus — 4 citations exist upstream.

References

1989Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology 1980Understanding Attitudes and Predicting Social Behavior 1993Research methods for business: A skill building approach 1996Power analysis and determination of sample size for covariance structure modeling.1991Development of an Instrument to Measure the Perceptions of Adopting an Information Technology Innovation 1995Understanding Information Technology Usage: A Test of Competing Models 1995Computer Self-Efficacy: Development of a Measure and Initial Test 2003Consumer Acceptance of Electronic Commerce: Integrating Trust and Risk with the Technology Acceptance Model

Explore the map →

Papers that cite the same references — the relational fallback while embeddings are still backfilling.

Imported from OpenAlex (CC0) — nothing here is generated.