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Marktorientierte Unternehmens-führung
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Marktorientierte Unternehmens-führung (1994)Marktorientierte Unternehmens-führungQuo Vadis Romanian Marketing: The Future and Contribution of the Romanian Community (2018)Quo Vadis Romanian Marketing:…Virtuelle Organisationsformen im Dienstleistungssektor (1998)Virtuelle Organisationsformen…Exploiting the virtual value chain (1999)The Service Profit Chain: How Leading Companies Link Profit and Growth to Loyalty, Satisfaction and Value (1999)Strategic positioning of e-commerce business models in the portfolio of corporate banking (2003)The Service Profit Chain (2010)The Structure of Scientific Revolutions (1963)The Structure of Scientific Revolutions (1996)Educational Research: Planning, Conducting, and Evaluating Quantitative and Qualitative Research (2001)
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  • 1998Virtuelle Organisationsformen im Dienstleistungssektor10 cited
  • 2018Quo Vadis Romanian Marketing: The Future and Contribution of the Romanian Community10 cited

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