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Taking a Stand: Consumer Responses to Corporate Political Activism · Study

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PreprintTaking a Stand: Consumer Responses to Corporate Political Activism

Daniel Korschun2016

OA

Preprintgreen2016

Taking a Stand: Consumer Responses to Corporate Political Activism

Daniel Korschun · Anubhav Aggarwal · Hoori Rafieian

50 citations·0/0 files stored·SSRN Electronic Journal

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Political Influence and Corporate Strategies Corporate Social Responsibility Reporting Consumer Behavior in Brand Consumption and Identification

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References

2000Intrinsic and Extrinsic Motivations: Classic Definitions and New Directions 1992A power primer.1999A meta-analytic review of experiments examining the effects of extrinsic rewards on intrinsic motivation.1997The Company and the Product: Corporate Associations and Consumer Product Responses 1994The Persuasion Knowledge Model: How People Cope with Persuasion Attempts 2006The Essential Impact of Context on Organizational Behavior 2003Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies 2000Self-Service Technologies: Understanding Customer Satisfaction with Technology-Based Service Encounters

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2022CSR, CSA, or CPA? Examining Corporate Climate Change Communication Strategies, Motives, and Effects on Consumer Outcomes

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Details

Year2016

Typepreprint

Published2016-01-01

VenueSSRN Electronic Journal

ISSN-L1556-5068

Languageen

Citations50

Files0 public / 0

ShelfPolitical Influence and Corporate Strategies

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doi10.2139/ssrn.2806476

openalex_workW2490044580

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